PAPL builds sustainable agri-ecosystems that empower smallholders and strengthen their role in the value chain. By working with FPOs, corporates, and financial partners, we create market-linked, inclusive, and profitable farming systems.
Developing the organic cotton ecosystem through Organic Producer Groups (OPGs) — improving seed quality, productivity, and market access with strong brand and buyer linkages.
Ensuring access to quality inputs and technical support through FPO partnerships — promoting organic fertilizers, decentralized production, and on-farm training.
Partnering with FPOs for contract seed farming, processing raw seeds, and distributing through regional networks to build reliable seed systems.
Supporting FPOs to adopt organic practices, ensure traceability, and connect with reputed buyers for premium market opportunities.
Linking farmers to fair, transparent markets for rice, wheat, maize, millets, pulses, and cash crops — enhancing bargaining power and income.
Since 2022, Ploughman Agro has been committed to bringing Fair Trade opportunities to farming communities across Madhya Pradesh. Our journey began by supporting nearly 1,000 associated farmers in Jhabua and Ratlam districts to achieve Fair For Life (FFL) certification.
In 2024, we extended this support to Alirajpur Tribal Producer Company Limited (ATPCL), facilitating Fairtrade certification for 1,492 farmers under the Contract Production (CP) model. Through strategic market linkages, we enabled the procurement of over 2,708 MT of Fairtrade certified cotton from ATPCL, generating more than ₹12 million in premiums over two years.
Building on this success, all 4,911 ATPCL members are now transitioning to the Small Producer Organisation (SPO) model—a significant milestone that will enable them to independently manage their certification requirements. Upon completion, ATPCL will join a select group of SPO certified organizations in the sustainable cotton sector, equipped to drive their own Fair Trade future.
Ploughman Agro is actively involved in implementing projects to advance sustainable agriculture in the predominantly tribal regions of Madhya Pradesh and Odisha with support from Carrefour. These projects focus on integrating producers into the value chain through producers' collectives, with particular attention to women farmers.
The primary goal is to enhance stability in production systems in tribal areas through interventions in natural resource development, sustainable agriculture practices, community institution building, and market linkages, thereby fostering regenerative agricultural landscapes.
Currently, these initiatives impact the lives of approximately 12,500 farmers across Madhya Pradesh, Odisha, and Maharashtra.
An impressive 95% of all project beneficiaries and participants are women. This remarkable representation underscores our dedication to empowering women in agriculture. Taking on leadership roles, these women drive the evolution of our farming system development program into a women-centric initiative.
PAPL operates modern ginning facilities where raw cotton is carefully processed to separate lint from seeds. This ensures high-quality organic cotton while maintaining fiber integrity, enabling farmers to access premium textile markets.
Through its seed grading units, PAPL ensures that only the best quality seeds are sorted and distributed. Proper grading enhances crop productivity, supports organic cultivation, and strengthens seed-to-market traceability.
PAPL’s warehouses provide safe and efficient storage for multiple commodities. Equipped with scientific storage practices, they help reduce post-harvest losses, maintain quality, and enable farmers to benefit from better price realization.
The rice processing facilities handle paddy with care to retain nutritional value and ensure high milling efficiency. By offering clean, polished, and market-ready rice, PAPL bridges the gap between farmers and consumers.
PAPL uses advanced sortex technology for cleaning and grading grains. This ensures uniform quality, removal of impurities, and compliance with export standards, making commodities competitive in both domestic and international markets.
