Enhancing Farmer Livelihoods While Safeguarding
Natural Resources
One of the key challenges for Indian farmers specially the small and marginal farmers is accessing reliable and profitable markets for their produce. Poor infrastructure, limited aggregation, and dependence on middlemen often lead to low price realization. As a result, farmers struggle to earn fair returns despite high production efforts.
Critical challenge of natural resource degradation caused by decades of unsustainable farming practices among smallholder farmers marked by excessive chemical use, poor soil and water management, and lack of crop diversity; leading to declining soil fertility, water stress, and increased vulnerability to climate and market shocks.
The idea of Ploughman Agro Pvt Ltd (PAPL) was encouraged by Action for Social Advancement (ASA), a public charitable organization set up in 1996. Established in 2020, Ploughman Agro Private Limited embarked as an Agribusiness enterprise.
PAPL provides a market-led institutional approach to enable smallholders and their Farmer Producer Organizations (FPOs) access mainstream markets and services.
PAPL’s Direct to Growers Model is where cultivation meets innovation, and growers step into the spotlight as the driving force behind an equitable and profitable agricultural landscape.
It address the long-standing challenges that hinder the growth of Farmer Producer Organizations (FPOs) and smallholder farmers—such as weak market linkages, lack of processing facilities, limited branding opportunities, inadequate financial support, and slow adoption of technology.
PAPL provides market-linkages to Farmer-Producer-Organization for a wide range of agriculture products spanning traditional, to organic and regenerative, adding value at every point of the supply chain to fetch the maximum returns to producers. Ploughman is also into project implementation in regenerative and sustainable agriculture.
At a Glance
Total farmers outreach 94,000 out of which 68,000 organic producers/farmers across 136 growers’ groups. Sustainable livelihoods & market linkages.
36,347 Metric Ton of agri-commodities from 230+ Aggregation Centres in 2024-25
43,153 hectares certified organic land and >50,000 hectare under regenerative agriculture - Promoting soil health & biodiversity.
96% farmer payments done digitally—secure, seamless & on time.
₹160 million+ premiums distributed. Boosting income, inspiring sustainability.
supported through end-to-end capacity building, market access facilitation, institutional governance strengthening.
were trained through structured capacity-building initiatives focused on good agricultural practices (GAP), post-harvest management, sustainable and climate-resilient farming, market readiness.